I got hold of Katy Perry’s latest album, Teenage Dream, recently and it must admit it’s become a guilty pleasure!
Her first single to come from it, California Gurls, was an instant hit due to its feel good, Summer feel and it soon got to the top of the charts, helped by a provocative video, with sales exceeding 6 million worldwide. And if that’s anything to go by, Teenage Dream will be just as big.
The second single and the title track, Teenage Dream, (officially out tomorrow, 29th August 2010) represents the general sound of the second album and of what we know about Katy, an album which compensates with well crafted tabloid liaisons what it lacks in substance.
Katy Perry never has shied away from promoting her product, her singles and albums, with other below the line tactics which take as much attention as possible off how simple and non-magnificent the product is.
Think back, for example, to Katy’s first venture onto the pop scene. Was it a well crafted piece of musical excellence, set for the music hall of fame? No, it was a title which alluded to lesbianism, I Kissed a Girl, with a gorgeous black-haired, red lipped stunner fluttering her eye lashes and giving long, intense stares down the camera. Add to that a high profile relationship with Russell Brand, an innate sexiness, and never failing to appear in public without a tight dress with a low neck line, and Katy Perry has proved that she most definitely knows how this pop game works.
And if it ain’t broke, why fix it? Songs on her sophomore album are just as full of innuendos paired with unoriginal catchy pop, perhaps the most unsubtle being Peacock in which she sings, and I quote, “Are you brave enough to let me see your peacock?/ What you’re waiting for, it’s time for you to show it off/ Don’t be a shy kinda guy I’ll bet it’s beautiful/ Come on baby let me see/ Whatchu hidin’ underneath”
Katy Perry sits on the same bench as many female pop stars before her, Britney Spears, Beyonce Knowles, Rhianna, all able to perfect the art of remaining accessible to teenagers, producing catchy pop songs and being etched into the imaginations of the older gentlemen.
However, don’t get me wrong, I do like Katy Perry’s album. I like it ALOT. The songs are well produced, very listenable and catchier than Chlamydia. Particular highlights are FireWork, Hummingbird Heartbeat and Last Friday Night, any of which could easily top the charts and add to Perry’s continuing chart success. In fact, it’s hard to find a reason not to like her. She’s got the whole package, and unless you’re one of those people who have a snobby dislike of manufactured pop music, you’ll like it too. And if you are one of those aforementioned snobs, I wouldn’t bother; this album probably isn’t for you.