Christmas season is here and every British house hold brand with a pot to piss in has thrown squillions of pennies onto their Christmas Adverts. Some have got it very right, and some not so much.
Let’s start with the good. John Lewis “The Long Wait.”
Less of an advert, more of a mini film, (with a budget to match) this one’s been hot on the lips of every tweeter, newspaper and X Factor viewer of middle England.
It firmly shows the John Lewis way of thinking, putting the family at the heart of things and reminding us that “it’s better to give than to recieve”, a message that resonates particularly hard giving the economic turmoil we find ourselves in.
Is this entirely true? Over romantised and seeing life through John-Lewis-green tinted glasses? Yes, but it’s Christmas and I can forgive them. I defy anyone to not feel a flutter of emotion when they watch this and for me, it’s one of the most memorable, note-worthy and moving ads I’ve seen.
An ad which the concept of the magic of Christmas has clearly been lost on, Littlewoods seem to have shattered millions of children’s dreams. In one fowl swoop they’ve dispelled the myth that a magical man dressed in red riding a sleigh pulled by reindeers delivers Christmas presents to little boys and girls all around the country, and instead shown us what they think Christmas is all about, lots and lots and LOTS of expensive branded goods, all paid for over a 12 month period. Fantastic.
This ones also caused a bit of a furore over at netmums, who’ve had to have lots of conversations explaining to their children that Father Christmas really does exist. But beyond that, it’s just a bit bloody annoying.
The Ugly has to go to Iceland. As much as I love Stacey Solomon, and her “I’m from Dagenham what am I like!” persona, there is just no way in hell she’s going to persuade me to buy 500 sausage rolls for a quid.
Maybe Iceland should take a leaf out of John Lewis’ book and offer the song for download, because I quite like it!
What’s been your favourite Christmas ad this year?